Quantitative

Gaining consensus and statistical insight

Qualifying a hypothesis or assumption is vital in the quest for reliable information. Obtaining the views of a robust sample of participants gives you confidence that the changes you make will significantly benefit your business.

Established relationships with experienced field partners enable us to conduct thousands of interviews every year for the financial services sector. In the last 5 years alone, for instance, we’ve interviewed over 13,000 general insurance brokers for various projects.

The relevance of the participants determines the value of the output and insight. Over the years we’ve gained access to financial services professionals who other research agencies class as impossible respondents.

Our methodologies

• Computer Aided Telephone Interviews (CATI)
• Now! Omnibuses
• Online and Computer Aided Web Interviews (CAWI)
• Face-to-face interviewing
• Hall tests
• International quantitative